Accreditations and Qualifications
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Google Ads Certified and Partner Status*
The Google Ads certification is a professional accreditation that Google offers to demonstrate advanced proficiency in aspects of PPC advertising. It covers a wide range of areas including: best practices, measuring and optimising campaigns, creating accounts from scratch, managing accounts, effective advert creation and much more. The Google Partner status for Search Ads* is a higher level of this specifically for advertising agencies and continually takes into account the amount of ad spend managed and quality of the account optimisations.
Google Analytics Certified
The Google Analytics Individual Qualification is a recognised demonstration of proficiency in Google Analytics. Google analytics is the industry standard for website tracking and is a hugely powerful tool in the hands of knowledgeable users. Qualified users are effective at leveraging Google Analytics within their organisations and at helping others to do the same. The qualification covers: configuration, complex analysis, tracking code creation and implementation, goal creation and use, data collection, marketing tools and much more.
Microsoft Ads Certified
The Microsoft Ads Accreditation recognises expert knowledge of the advertising channel. It is the leading industry qualification for the platform and covers: how to get the most ROI, account creation, management, optimisation, creating compelling adverts, keyword selection, analysing data, targeting, tracking, automation, reporting and much more.
Institute of Data & Marketing (IDM) post grad qualified Dip level 6 (equivalent to masters level)
The IDM Postgraduate Diploma in Direct and Digital Marketing is a master’s-level qualification designed for experienced marketers looking to advance into strategic and leadership roles. It covers a comprehensive range of topics, including customer insight, data-driven marketing, campaign planning, digital media, integrated communications, and performance measurement. The course also explores creative development, multichannel marketing strategies, and the use of marketing automation and personalisation to enhance customer engagement. The diploma provides a practical and strategic framework to plan, execute, and evaluate effective marketing campaigns across both digital and traditional channels.
School of Marketing qualified in SEO
The School of Marketing’s SEO course delivers a strategic and technically grounded understanding of how to drive sustainable organic growth through search. It explores the core pillars of modern SEO, including advanced keyword strategy, semantic search, and user intent mapping, alongside in-depth on-page optimisation techniques such as structured data, content architecture, and internal linking frameworks. The course also delves into off-page factors like authority building and digital PR, as well as technical SEO—covering site performance, crawlability, indexation, and mobile optimisation. Learners gain hands-on experience with industry tools and analytics platforms to conduct audits, monitor KPIs, and refine strategy through data-led insights.
School of Marketing Mini MBA qualified
The Mini MBA in Marketing distills core MBA‑level marketing education into a compact, flexible, and practically‑oriented programme of around 10‑12 modules. It covers foundational subjects such as market orientation, research, segmentation, targeting, and consumer insight; brand strategy and brand management; integrated marketing communications; digital media trends; measurement of marketing performance; budgeting and resource allocation; and the strategy behind creating and sustaining competitive advantage.
1st Class Degree BA(Hons) in Business and Economics
Achieved the highest overall grade in the year group.
Final year university prize for economics
This was awarded for the best economics dissertation of the year. It focused on financial economics and statistics
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