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Google Ads Qualified and Partner Certified
The Google Ads certification is a professional accreditation that Google offers to demonstrate advanced proficiency in aspects of PPC advertising. The certification demonstrates that Google recognises them as an expert in online advertising. It covers a wide range of areas including: best practices, measuring and optimising campaigns, creating accounts from scratch, managing accounts, effective advert creation and much more.
Google Analytics Qualified
The Google Analytics Individual Qualification is a recognised demonstration of proficiency in Google Analytics. Google analytics is the industry standard for website tracking and is a hugely powerful tool in the hands of knowledgeable users. Qualified users are effective at leveraging Google Analytics within their organisations and at helping others to do the same. The qualification covers: configuration, complex analysis, tracking code creation and implementation, goal creation and use, data collection, marketing tools and much more.
Bing Ads Qualified
The Bing Ads Accreditation recognises expert knowledge of the advertising channel. It is the leading industry qualification for the platform and covers: how to get the most ROI, account creation, management, optimisation, creating compelling adverts, keyword selection, analysing data, targeting, tracking, automation, reporting and much more.